Best App Makers Showdown: Bizness Apps vs. AppMachine

As time goes on, mobile solutions continue to become less and less expensive, which opens the doors for smaller companies to enter the mobile landscape and gain a competitive edge in their marketplaces.

Thus, more and more businesses are pushing for mobile development, which has generated an influx of app builders and design platforms. Businesses that have yet to develop an app now have more options than ever before. But, this creates added concern about ensuring they choose the right app making solution to fit their unique needs and objectives.

With all the available app solutions on the marketplace, it can be hard for a business to determine their best path or most optimal solution. Thus, this article aims to break down two of the most prominent, heavy-weight app makers on the marketplace: Bizness Apps and AppMachine.

The ultimate goal of this article is to determine which one trumps the other and is thereby the better avenue for developing your company’s mobile app. We’ll go round by round, taking a deep, insightful look at the categories that matter most: ease of use, design, and flexibility, social media integration, features (push notification, E-Commerce, etc.) and support.

At the end of each round, we’ll decide which corner won, before ultimately picking an overall winner at the end. Now, as the great Michael Buffer would say, “Let’s get ready to compare!”


Round 1: Ease of Use

According to Clutch’s 2017 survey of small businesses and mobile apps, 40% of these companies are leveraging app building software, like Bizness Apps and AppMachine, and 47% are seeking the advice and expertise of an outside consultant. This is becoming a more attractive option than hiring an outside app development agency.

When you consider that many businesses are opting to develop their own apps, ease of use is a critical category. Most businesses don’t have an ultra-savvy programmer on their roster, which means app builders need to simplify the process, while still yielding excellent results.

AppMachine has an ingenious approach to their app maker. It uses a block-building system that AppMachine further simplifies by connecting it to the popular building toy, Legos. This recognizable imagery is not only familiar to everyone, but accurately demonstrates the ‘brick-by-brick’ construction of an app’s layout.

AppMachine also takes ease of use to the next level by allowing the user to input their company website’s URL into the maker. Then, AppMachine automatically extracts the content, social media links, images (including brand logo and name) and makes them easy to insert into your app as you build. This saves a lot of time in uploading each of these elements individually.

In the other corner, Bizness Apps also has a pretty intuitive, user-friendly app editor/designer tool. While it lacks the simple, building blocks analogy of AppMachine, it has a host of features that lend a hand towards its ease of use.

For example, you can search templates based on the type of business, and every change you make can be seen in a pop-out window preview. That said, Bizness Apps does have some ease of use issues.

First, app designers have to get in the habit of saving their app after every change, as it doesn’t automatically do this. And secondly, resizing images to fit the right frame can be difficult; some users complain that even the recommended image dimensions aren’t accurate and the pictures appear too large.

Round Winner: AppMachine – their block system is not only a lot more fun to use, but it is free from some of the drawbacks plaguing Bizness Apps’ system.


Round 2: Design and Flexibility

Larger companies have the luxury of having a team of programmers and developers to build their app from the ground up. This means that the design of their app is completely customizable and unique from what other companies, especially their competitors, are offering.

Companies using an app builder don’t have this luxury and have to rely on various templates and design features to try and make their app stand out. The more options to choose from, the higher the chance of making a truly unique and appealing app.

AppMachine has about 92 different templates for a user to choose from. Each template’s design can be adjusted, and that change can affect the entire app or just a single block. In addition to the templates, AppMachine also has tons of different font styles, which adds another layer of possibilities and a greater opportunity to produce a unique app.

With all the options, it may be hard to know where to start, which is why they include a number of sample designs for the user to gain some inspiration from and get the creative, app-designing wheels turning.

Bizness Apps also has a lot of different templates to choose from and what’s more is you can search through their templates by your type of business. They have templates that are unique for various companies, such as bars, fitness centers, art galleries, golf courses, etc.

Similar to AppMachine, these templates can then be further modified to produce a unique experience. Bizness Apps also has a couple of design features, like the animated slider feature that can be linked to other sections of the app, which aren’t commonly seen in other app builders.

Round Winner: Even – each corner has lots of template options and an even greater number of design elements to choose from.


Round 3: Social Media Integration

Social media integration is one of the first features that both consumers and companies look for in their apps. As such, it is an important consideration when choosing your app builder. While most of these mobile solutions allow integration with the big names like Facebook, Twitter, Google+ and so on, some of the smaller or industry-specific social media channels are far less easy to integrate on many of these platforms.

AppMachine covers all the big names, including Instagram and YouTube for photos and videos. Businesses can also develop and integrate a media RSS feed. One option that lets AppMachine stand out is they have multiple blocks dedicated to music.

The ‘Discography’ block makes it possible for the user to import music directly from their iTunes library, while ‘Music’ connects to a SoundCloud account or playlist. This makes AppMachine an appealing option for a musician or theater looking to develop a mobile app. The biggest downside to AppMachine is they don’t have any newsletter integration capabilities.

Bizness Apps, on the other hand, is an entirely different story. You can still integrate social media, but it is done through their ‘add web page’ feature.

They do allow you to incorporate an Instagram feed but don’t give any options to customize how the feed appears in the app, which significantly limits the uniqueness. That said, they do offer newsletter integration for all of the major providers, such as MailChimp, GetResponse, and others.

Round Winner: Even – both app builders have drawbacks and benefits; while Bizness Apps is harder to integrate social media channels and doesn’t have the more advanced music offerings as AppMachine, they do have newsletter integration, which the other corner does not offer.


Round 4: Features

Features are ultimately what makes an app appealing to customers and what will drive them to hit the download button and actively participate in the mobile experience. To stay competitive, especially with larger companies with highly developed apps, these builders need to supply their clients with all of the same bells and whistles.

For the purpose of this comparison, we will be focusing specifically on loyalty/rewards features, push notifications, E-commerce and location-based services. We’ll also look at any features that are unique to the app builder.

AppMachine hits all of these marks. They have a ‘Loyalty Card’ as one of their building blocks, and this creates a scannable QR code that generates customer points for discounts, prizes, etc. Also, this feature can be used to track the transactions of your customers and develop insights about buying behaviors.

The ‘Products’ block adds purchasable products and can be linked to descriptions of the items; it uses PayPal to handle mobile E-Commerce sales. They do have blocks for location-based services and push notifications, but only in their Pro plan, which costs more money to include.

BiznessApps also has all of these features and then some. Even better, many of their features are connected to GPS information. For example, they have loyalty coupons that activate when a customer walks into a store location.

Similarly, their push notification features can also be combined with location-based info to provide notifications that are segmented based on where a customer is at that moment.

In terms of E-Commerce, few app builders trump Bizness Apps. You can integrate an existing Magento or Shopify store, or use the app’s catalog feature to produce a store from scratch. Additionally, Bizness Apps offers a greater number of options for handling the checkout and revenue generated from mobile purchases.

Other than PayPal, they also allow the use of Braintree, which doesn’t charge any fees until your sales reach over $50,000. For a small business, this could be extra appealing.

One of Bizness Apps unique features is a tutorial, which walks users through your app the first time they download it. This ensures they get the most out of your mobile experience and increases the chance that they continue using it.

Round Winner: BiznessApps – not only does Bizness Apps offer more, but their offerings are higher quality compared to AppMachine


Round 5: Support

Despite how easy these app builders try and make mobile development, issues can still surface and how these app makers support their clients and their apps is important. It can be a big headache for a business if their app crashes and no one is there to give them the vital support they need to get it back online. How quickly questions are answered, and problems are resolved is a very crucial factor in separating the great app builders from the not-so-great.

AppMachine has an online knowledge center that is full of how-to articles, tutorials and user guides. There are even video tutorials that provide a better approach to learning some of the more intricate and detailed features of their system. For immediate support, they have both email and phone contact information. Reviewers report that even their email support is very fast and that the staff demonstrates a genuine interest in helping.

Bizness Apps’ support is one of the first things that customers seem to want to talk about. It is one of their biggest strengths. They have, support articles, FAQ sections, an active video channel and an even more active blog page, which not only discusses upcoming features and support information but also marketing trends specific to mobile development. They have live chat support or email, and both are incredibly fast, in terms of response times. They also have live phone support available during the weekdays.

Round Winner: Bizness Apps – while AppMachine hasn’t done anything wrong, in terms of support, Bizness Apps just goes above and beyond in this category.


And The Winner Is…

It is hard not to give the title belt to Bizness Apps. In terms of features and support, they offer more and at a higher quality. Some reviewers downplay Bizness Apps due to their price ($59/mo for mobile apps) and their ease of use, but the price is worth the extra, unique features and their full range of support options more than makeup for a slightly more advanced app builder.

That said, AppMachine has a lot going for it too. Overall, it is a fun and easy to use app builder because of their Lego-like concept. While they don’t have quite the same repertoire of features, it is something that their team is actively working to improve. They have a lot of upcoming features that may make this matchup a lot closer of a contest. If you wanted to save a little bit of money, compared to Bizness Apps, you could opt for AppMachine’s Plus plan, which will save you about $10 a month. However, you may find that you want to scale to their Pro plan to get the most out of this app builder, in which case you’ll actually be spending more than you would with Bizness Apps.